The effect of generations of societal disparity has left the Black community with little to no agency in the financial, political, educational and socio-economic decisions/policies that so heavily affect its members and the direction of society and consumerism.
Dion Hurford has a passion for empowering black business in order to help create the basis for an economy that will be able to use its voice and influence to address the many disparities within the black community. His motivation was born out of seeing the cycle of temporary public outrage and support but no consistent vehicle for substantial permanent change.